TikTok is introducing a new feature that permits them to reduce the amount of artificial intelligence-produced content appearing in their streams. This step comes as the service announced that it presently contains over 1 billion content made with AI.
Trial and Implementation
This change is undergoing trials over the next few weeks before a global release. This shift comes amid a increase in content created by AI, driven by recent video-generation tools.
AI Proliferation Online
Studies have shown that nearly one in 10 of the fastest-growing channels on a competing service only show content made by AI. A considerable share of this content is considered “AI slop”, a term for inferior, factory-style content that is frequently nonsensical or surreal.
Based on user feedback that a lot of users appreciate content produced via AI tools, ranging from computer-generated images to educational videos, and we want to provide users the ability to increase or decrease of that, based on their own preferences,” said a company executive.
Volume and Proportions
The service shared that there are now 1.3bn videos on its app labeled as made with AI. Overall, in excess of 100 m videos are submitted to the service daily, making AI content a limited part of its total content library.
User Control Features
Users will be capable of limit or boost the amount of artificial media they see by using the “manage topic” feature in the app and selecting the AI content topic. Additional categories that are already be adjusted under the setting encompass politics, fashion, aesthetics, and movement.
AI Disclosure Rules
The platform’s guidelines mandate content makers to identify “realistic” AI-made content, and it bans dangerous fake videos of public figures or crisis events. Any authentic-looking artificial content that is not labeled can be removed under its user guidelines.
In addition, the app will now attach an “AI-made” watermark to content made using its built-in AI features, or identified by an cross-platform project for spotting AI-generated material. This action is intended to help prevent users from attempting to evade the disclosure requirement.
Educational Initiatives
TikTok is also introducing a $2 million awareness program for specialists and organizations to produce informative material about responsible artificial intelligence. This initiative will support non-profit groups dedicated to teaching computer science.
Platform Protection
The platform has supported its moderation strategy, following discussion over intentions to make redundant hundreds of content moderators in the UK. The company is planning to reduce a significant number of roles in its trust and safety team in London, with trade unions and online safety experts expressing worry that humans are being replaced by AI moderation.
A trust and safety lead stated that people-led review would remain essential, but automated tools can protect employees by removing the most graphic content before it has to be seen by people. TikTok stated a significant reduction in shocking and graphic content handled by human moderators over the last 12 months due to intervention by its AI tools.
It is vital to balance people and machines to ensure user safety,” she said. “We’ll have people as part of that process, but we additionally believe it’s very important to limit contact with unsafe media as swiftly, which is why a extensive automated help is proving valuable process content quickly.”
